Our Company

About our company



generations to come


Winseed is a leading global vegetable seed group. From our headquarters in New Zealand, we invest in plant breeding and research, product development and marketing to bring quality seeds to our customers in over 50 countries worldwide.

We are proud to be helping address the growing global demand for healthy, nutritious, plant-based food. Since 2012, we have worked to develop and market superior, reliable vegetable varieties that add real value to both growers and consumers. This vision guides us in everything we do.

People are our business – we place great value on our team members and our customers, and we are always striving to improve the way we look after them.


A brand built to last

With years of extensive breeding and multinational testing going into each and every variety, when bringing a variety to market we have the highest level of confidence that it will perform to optimum potential.

As the world population increases and more mouths to be fed, there is a steady growing need for good, healthy food. We contribute with our expertise and by further improving our varieties to ensure a sustainable and reliable product.


From our family to yours

Winseed Group is part of the Carrfields Group, a New Zealand family-run office. Carrfields began operating on the fields of Canterbury, in the beautiful South Island, over 40 years ago.

Winseed is now expanding globally, with a subsidiary operation in India and representatives based in the Middle East, North Africa and Europe. However, at the core of our business are our New Zealand roots: our pure, unspoilt land, our farms and our people.

Click here to see our team.


Our Products

Winseed Group is a specialist breeder, producer and marketer of quality vegetable seeds, aiming to be a global leader in a carefully-selected portfolio of varieties. Our flagship products are peas, carrots and beetroot, with our research & development and production mostly concentrated on these crops. Several other varieties including radish, tomato and okra are also produced for selected global markets.

We have grown to become a leading global supplier of garden pea varieties, with customers in India, the Middle East, Africa and Latin America. New varieties of carrot and beetroot hybrids, released from our breeding programme in 2019, are now being commercialised around the world on six continents.

The production of our vegetable seeds is handled by Winseed and a small group of trusted production partners based in New Zealand and France. Our products are then distributed to customers from Winseed Group facilities located in New Zealand and central India.


research and development

At Winseed, we are constantly focused on improvement. We operate an extensive research & development programme based in New Zealand and supported by Plant & Food Research, a New Zealand Government research institute. We aim to produce superior varieties to increase our share of the global supply of vegetable seeds suited to temperate climates.

Our R&D work is focused on bringing better quality, more resilient and higher-yielding vegetable varieties to market. While we continue to develop new and improved varieties of our core products (peas, carrot hybrids and beetroot hybrids), we are also investing in additional crops to complement our existing portfolio.

The development of new hybrids plays a vital role in our operations, allowing our product range to evolve in response to changing market dynamics, environmental challenges and customer preferences.

With years of extensive breeding and international testing going into each variety, we have the highest level of confidence that all of our new products will perform to their optimum potential once they are commercialised.




our purpose

To breed and market superior vegetable seed genetics that enables growers to maximise value.



Core values

Innovation – for a better tomorrow.
People – are our business and future.
Integrity – in everything we say and do.
Service – that is second to none.
Safety – for our people and our products.