Our commitment to quality begins with our breeding programme, where through research and development, we work with our customers to create better varieties that exceed the needs of their market.
Our research prioritises the development of higher-yielding, more resilient, and superior-quality carrot and beetroot hybrids tailored to our target markets. Supported by our New Zealand-based breeding programme, we continue to develop through the use of advance breeding technologies.
We collaborate with customers around the world to conduct market research, driving meaningful changes in phenotypic traits that directly benefit growers. This collaboration is essential to our operations, enabling our product range to adapt to shifting market dynamics, environmental challenges, and consumer preferences.
Carrot
Carrot
Our carrot breeding programme emphasises a comprehensive enhancement of our varieties. Our breeders are diligently working to integrate improved Alternaria resistance into the high-quality roots we currently offer. Continuously enhancing uniformity, color, taste, shape, and smoothness is crucial for us to consistently deliver superior-quality carrots to our target markets.
Given the inherent challenges in dealing with carrot seed, Winseed places a strong emphasis on ensuring the quality of the seed we distribute. Our teams are currently engaged in several research projects aimed at enhancing factors such as vigor and storability. This aligns with our long-term objective of supplying only the highest quality product to the end user.
Beetroot
Beetroot
Winseed’s beetroot varieties are renowned for their exceptional vigor. Our current commercial hybrids, Red Dawn and Frodo, exhibit remarkable resilience in the warm conditions of the Indian plains and maintain their quality even after ground storage through a cold Canterbury winter.
Our breeding program is dedicated to further enhancing the quality of these roots. We are in a strong position, with numerous high-quality lines nearing commercialisation. These new varieties will feature smoother, darker skin, thinner taproots, reduced neck size, and even greater uniformity.
Furthermore, we are employing both phenotyping and genotyping techniques to introduce rhizomania resistance into these varieties. This strategic approach ensures that we remain at the forefront of genetic advancement in beetroot cultivation.
Our Vegetable Range
Carrots
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Beetroot
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Peas
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Radish
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Beans
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